Monday 27 January 2014

DIGITAL / INBOUND MARKETING

SEO  - Search Engine optimization
SMO - Social Media Optimization
PPC  - Pay Per Click

To know about how robot see to site ?
Ex - site name /robots.txt  -
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

SiteMap
Ex - websitename/sitemap.xml

Anchor text
<a href="http://moz.com/">guide</a> - use for paragraph link

Forum signature - [url=][/url]  [url=hhtp://site name.com]anchor text[/url]
Ex- [url=://moz.com]kiran[/url]

http://www.urlopener.com/index.php - URL opener

Google Webmaster Tools  - Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

http://www.google.com/trends/ - This is tell us that in time data .What world people mostly searched .

http://www.google.com/trends/topcharts#geo=IN -TO know about page authority and domain authority.{ need to install }

Back link check tools 

1. http://smallseotools.com/backlink-checker/

2. Majestic SEO : Backlink Checker & Site Explorer/

 3.MOZ  http://www.opensiteexplorer.org/

 4.https://ahrefs.com/
Google adwords - keyword search - Keyword Planner has replaced Keyword Tool - we know about related keywords


For Grammar Check

http://spellcheckplus.com/


Broken link Check - broken link checker
browser compatibility testing -  http://browsershots.org/
sitemap generator -  http://www.xml-sitemaps.com/
Pagerank Checker - Check Pagerank
Domain Age checker tool -  domain age checker
Website Page Speed Test - Google speed checker
Google Analytics - Tool
SEOQuake Toolbar - Firefox Plugin
Search Status SEO - Firefox Plugin

Best site cheker tools

Moz Bar 2.63   to tell us about PA or domain DA

InFormEnter 0.76   creat info after no need another time to creat (mahiti parat parat bharnachi laganar nahi)

 SearchStatus 1.46   tell us alexa rank,google rank d other info

https://addons.mozilla.org/en-US/firefox/search/

Seoglobale for google search 3.0    Search google on defferent countries

Web rank toolbar 4.4.1     the toolbar that gives us info about rank also its help to us compare with competiters

keyword analyses { research}
    Google Insights for Search
    Google Trends Keyword Demand Prediction
    Microsoft Advertising Intelligence
    Wordtracker’s Free Basic Keyword Demand
      
    competitive analysis - he apan optimize karat aaslelya aani dusrya website that is ranked highly in search results.madhe


    in toxix ling report - which is harmful link to your eite remove them using ‘Google Disavov tool’.

    OpenLinkProfiler.org & WebMeUp.com - There are two new link tools available for those looking to analysis their own links or their competitor links.OpenLinkProfiler.org is a free tool but i future they might change.

    WebMeUp’s tools - its free tool availabable for backlink chekar.

    http://www.w3schools.com/html/html_links.asp - for get achor link.

    If site was hacked then what to do - SEJ

    Check for for shady looking URLs or directories: 
    Check the Search Queries page in Webmaster Tools for unnatural looking queries:
    Turn on email forwarding in Webmaster Tools:



    SEL -When To Consider A Backlink Cleanuphttp://searchengineland.com/consider-backlink-cleanup-184246
















    Posted by at No comments:
    Subscribe to: Posts (Atom)